So I started this brand because I wanted to make jewelry that’s not just beautiful but practical for real life.

I’ve always loved elegant and timeless designs, but I was tired of having to take off/on my favourite pieces every time I went to the gym, jumped into the pool, or took a shower.

Not to mention the frustrations of losing my favourite piece from taking them on/off.

And after researching, it seems like only solid gold pieces are waterproof and don’t tarnish.

But solid gold jewelry starts at $300-500 per piece…

Sure, my engagement ring is solid gold.

But I definitely can’t afford solid gold for everything.

So I did some more research, and finally found this magical thing called PVD coating.

So unlike regular gold plating, PVD coating is this new modern process, that essentially adds a protective layer all over the jewelry.

PVD coated pieces can actually withstand the wear and tear of everyday life.

Meaning you can workout, go for a swim, wear it all day, and it’ll be just fine.

And the best part is that it’s actually affordable for a regular girlie like me lol.

Anyways, so that’s why I started Numari.

-Sally Kim, CEO